Introduction
From Love Island contestant to one of the UK’s most successful influencers and entrepreneurs, Molly-Mae Hague has built a multi-million-pound fortune.
Her net worth in 2025 is estimated between £6–8 million, coming from her fashion brand, brand endorsements, book sales, social media influence, and documentary projects.
This article breaks down Molly-Mae Hague’s net worth, business empire, and how she makes her money in 2025.
Molly-Mae Hague Net Worth 2025
• Estimated net worth: £6–8 million
• Main income sources:
• Fashion brand Maebe
• PrettyLittleThing (Creative Director role + collaborations)
• Beauty & brand partnerships
• Social media sponsorships
• Book sales: Becoming Molly-Mae
• Prime Video documentary: Behind It All
Molly-Mae has proven herself as more than a reality star — she’s a savvy businesswoman.
Business Empire Breakdown
- PrettyLittleThing (PLT)
• Became a brand ambassador post-Love Island.
• In 2021, named Creative Director.
• Collaborations and collections brought her a reported six-figure annual salary, plus bonuses from sales. - Maebe – Molly-Mae’s Own Fashion Brand
• Launched in 2024.
• Targets the premium fast-fashion market.
• Popular collections sold out quickly.
• Faced criticism for pricing/quality, but remains a profitable venture.
• Estimated to generate £1–2 million annually. - Beauty Deals & Partnerships
• Look Fantastic: renewed seven-figure beauty deal in 2025.
• Past partnerships with tanning brands, skincare, and cosmetics.
• Beauty collaborations are a consistent income stream. - Book: Becoming Molly-Mae
• Published in 2022.
• Sold strongly among fans, adding to her credibility as a brand.
• Contributed to her income, though smaller compared to fashion/beauty. - Prime Video Documentary: Molly-Mae: Behind It All
• Released in January 2025.
• Showed her personal life, business growth, and struggles.
• Won an NTA Award, raising her profile further.
• Generated both income and brand-building value.
Social Media Influence
• Instagram followers: 7M+
• YouTube subscribers: 1M+
• TikTok audience: Growing rapidly
Earnings:
• Instagram sponsorships: £10,000–£20,000 per post (depending on brand).
• YouTube content & sponsorships: estimated £250,000+ annually.
Social media remains the engine of her personal brand and business reach.
Lifestyle & Assets
• Manchester home: Luxury property shared with Tommy Fury and daughter Bambi.
• Cars: Has been seen with Range Rovers and other high-end vehicles.
• Luxury lifestyle: Designer fashion, jewellery, and holidays — but also invests in her businesses.
Molly-Mae’s Brand Value
Why brands pay millions to work with Molly-Mae:
• Authentic Love Island to businesswoman journey.
• Huge engaged female audience (teenagers to young women).
• Strong influence on fashion, beauty, and lifestyle trends.
• Balances motherhood content with aspirational branding.
Challenges & Controversies
• Maebe criticism: Prices and quality questioned by fans.
• NTA Award backlash (2025): Some felt her Prime Video documentary win was undeserved.
• Parenting criticism: Faced online trolling for her approach to raising Bambi.
Despite challenges, she remains one of the UK’s most marketable influencers.
Molly-Mae Hague Net Worth Growth
Year Net Worth Estimate Key Drivers:
2019 £500,000 Love Island deals, first endorsements
2020 £1.5M PLT ambassador, Instagram growth
2021 £3M PLT Creative Director, brand deals
2023 £5M Book release, PLT collaborations
2025 £6–8M Maebe fashion brand, Prime Video documentary, beauty deals
FAQs About Molly-Mae Hague Net Worth
- What is Molly-Mae Hague’s net worth in 2025?
Estimated between £6–8 million. - How does Molly-Mae make money?
Fashion brand Maebe, PrettyLittleThing, beauty deals, social media, book, documentary. - What is Maebe?
Molly-Mae’s own fashion brand, launched in 2024. - Did Molly-Mae earn money from PrettyLittleThing?
Yes, she was a brand ambassador and later Creative Director with a six-figure salary. - How much does Molly-Mae earn from Instagram?
Reports suggest £10k–£20k per sponsored post. - Is Molly-Mae richer than Tommy Fury?
Both are successful; Tommy’s boxing purses and endorsements rival her earnings, but Molly’s business empire ensures strong net worth growth. - Did her documentary add to her net worth?
Yes, Behind It All added both earnings and boosted her marketability.
Conclusion
Molly-Mae Hague has turned her reality TV fame into a multi-million-pound business empire. With her fashion brand Maebe, beauty deals, social media influence, and documentary projects, she is one of the UK’s most financially successful influencers.
Her journey from Love Island contestant to entrepreneur and mother showcases her ability to adapt, grow, and monetise her brand in ways few reality stars achieve.
As of 2025, with an estimated net worth of £6–8 million, Molly-Mae is set to remain a major force in the fashion, beauty, and influencer industry.
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