Jeffree Star is more than just a beauty guru—he is an internet pioneer, entrepreneur, cultural icon, and self-made millionaire. Known for his bold personality, striking makeup looks, and controversial yet captivating presence, Jeffree has built an empire that transcends the beauty industry. From a difficult childhood in California to becoming the owner of one of the most successful independent makeup brands in the world, his story is one of resilience and reinvention.
In this detailed article, we’ll explore Jeffree Star’s net worth (2025), his childhood, family life, career milestones, controversies, and lasting impact.
Jeffree Star Net Worth 2025: How Rich Is He?
As of 2025, Jeffree Star’s net worth is estimated to be between $200 million and $250 million. This massive fortune makes him one of the wealthiest figures in the beauty industry, often compared to the likes of Kylie Jenner and Rihanna.
Sources of Jeffree Star’s Wealth
Jeffree Star Cosmetics – His makeup brand generates hundreds of millions annually, with products that often sell out within minutes of release.
YouTube Revenue – With over 15 million subscribers and billions of views, Jeffree earns significant income from ads and sponsorships.
Real Estate Investments – He previously owned a $14.6 million mansion in Hidden Hills, California, before relocating to a large ranch in Wyoming.
Yak Ranching & Agriculture – In Wyoming, he started a yak ranch business, selling meat and products, diversifying his income.
Merchandise and Brand Deals – From clothing lines to collaborations with other influencers.
Early Music Career – Though less profitable, his music laid the foundation for his fame.
Jeffree’s business-savvy approach—investing profits wisely and diversifying—has secured him a financial empire that continues to grow.
Jeffree Star Childhood: From Struggles to Self-Expression
Jeffree Star was born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Orange County, California.
• Father: Jeffrey L. Steininger Sr. (died when Jeffree was only six years old).
• Mother: Margee Steininger, a former model, raised him mostly as a single parent.
Growing Up Without a Father
The early death of his father deeply affected Jeffree’s childhood. He has often spoken about the pain of growing up without a father figure and how this loss influenced his independence.
Early Interest in Makeup
By the age of 12, Jeffree was already experimenting with makeup, using his mother’s products in secret. By high school, he wore makeup openly, something that drew both admiration and bullying.
He attended Pacifica High School in Garden Grove, where he often felt like an outsider. Yet, it was here that his boldness in expressing himself began to flourish, shaping the fearless personality he would later become known for.
Jeffree Star Family Background
Jeffree has always been very private about his family, though fans know a few key details:
• Mother (Margee) – A former model who struggled to support Jeffree after his father’s death.
• Father (Jeffrey Sr.) – Committed suicide when Jeffree was six.
• Siblings – He has not publicly spoken much about siblings, making it unclear whether he is an only child or prefers privacy on the subject.
While Jeffree’s relationship with his family has had ups and downs, he has often said his mother played an important role in his creativity and resilience.
The MySpace Era: Jeffree Star Becomes an Internet Icon
Before Instagram and YouTube ruled the digital world, MySpace was the platform of choice in the early 2000s. Jeffree Star became one of its most-followed personalities thanks to his:
• Bold, androgynous fashion.
• Vibrant hair colors and extravagant makeup.
• Music releases and self-expression.
Jeffree quickly gained millions of followers, using MySpace as a platform to showcase not only his style but also his music career. This early success helped him understand the power of online branding—something he later mastered on YouTube.
Jeffree Star’s Music Career
In 2009, Jeffree released his debut album, “Beauty Killer”, which included songs like “Lollipop Luxury” featuring Nicki Minaj. His unique blend of electronic, punk, and pop music attracted a cult following.
He even signed with Akon’s record label, Konvict Muzik, in 2010, and there was speculation he would become the next big pop star. However, due to internal issues with the label, Jeffree walked away from music.
While his music career was short-lived, it gave him:
• Performance experience.
• A strong fan base.
• The confidence to pursue other ventures.
This move away from music marked the beginning of his greatest success story—Jeffree Star Cosmetics.
Founding Jeffree Star Cosmetics
In 2014, Jeffree invested all his savings into creating Jeffree Star Cosmetics, starting with a line of Velour Liquid Lipsticks. His decision to sell bold, unconventional shades paid off—products sold out immediately.
What Made the Brand Unique?
• Bright, daring colors.
• High pigmentation.
• Vegan and cruelty-free formulas.
• Limited edition launches.
The brand skyrocketed in popularity, especially through YouTube marketing. Jeffree’s reviews, collaborations, and product reveals attracted millions of viewers, creating a frenzy around each launch.
By the late 2010s, Jeffree Star Cosmetics had become a multi-million-dollar empire, making Jeffree one of the richest beauty moguls in the world.
Jeffree Star’s Personal Life
Relationships
Jeffree’s most public relationship was with Nathan Schwandt, his partner from 2015 to 2020. The couple shared their life online, including lavish homes, vacations, and their love for dogs. Their breakup in early 2020 shocked fans worldwide.
Since then, Jeffree has been more private about his dating life, occasionally sparking rumors but rarely confirming anything.
Pets
Jeffree is famously obsessed with his Pomeranians, many of whom have become beloved stars on his social media. His dogs are often pampered with designer accessories and even their own Instagram features.
Wyoming Move
In 2020, Jeffree left Los Angeles behind and bought a 70-acre ranch in Wyoming. Here, he shifted part of his focus to farming, yak ranching, and a quieter lifestyle.
Jeffree Star Controversies
Jeffree Star has been involved in multiple controversies throughout his career, including:
Feuds with Influencers – High-profile drama with James Charles, Tati Westbrook, and others.
Accusations of Racism – Old offensive comments and behavior resurfaced, leading to public backlash.
Business Scandals – Criticism of product launches and collaborations.
While these controversies damaged his reputation at times, they also kept him in the spotlight—ironically contributing to his ongoing relevance and brand success.
Jeffree Star’s Lifestyle and Assets
Jeffree is known for his lavish lifestyle:
• Cars: A massive luxury car collection including Lamborghinis, Rolls-Royces, and Aston Martins.
• Real Estate: His former California mansion cost $14.6 million, complete with 25,000 square feet of space. His Wyoming ranch is equally impressive.
• Fashion: Designer clothing, jewelry, and accessories worth millions.
Despite moving to Wyoming for a quieter life, Jeffree still indulges in luxury—showing the world that he enjoys the fruits of his hard work.
Jeffree Star Legacy and Impact
Jeffree Star’s legacy is undeniable. He:
• Pioneered influencer-driven business models.
• Challenged beauty industry norms by creating bold, inclusive products.
• Inspired countless entrepreneurs to use social media as a business platform.
• Represented gender-fluid and alternative identities in mainstream media.
Whether loved or hated, Jeffree’s name will always be remembered as one of the most influential internet figures of his generation.
Conclusion
Jeffree Star’s journey from a bullied child in Orange County to a multi-millionaire beauty mogul is nothing short of extraordinary. His life is marked by:
• Tragedy in childhood.
• Reinvention through music.
• Business genius in cosmetics.
• Personal controversies and resilience.
As of 2025, with a net worth estimated at over $200 million, Jeffree Star remains a powerful force in beauty, entertainment, and entrepreneurship. His story proves that embracing uniqueness, taking risks, and reinventing oneself can lead to unmatched success.
Frequently Asked Questions About Jeffree Star
What is Jeffree Star’s net worth in 2025?
Jeffree Star’s net worth in 2025 is estimated at $200–250 million, making him one of the richest beauty moguls in the world.
How did Jeffree Star become famous?
Jeffree first rose to fame on MySpace in the early 2000s, later pursued a music career, and eventually built a global beauty empire through Jeffree Star Cosmetics and YouTube.
Who are Jeffree Star’s parents?
Jeffree’s father, Jeffrey Steininger Sr., passed away when Jeffree was six years old. His mother, Margee Steininger, was a former model who raised him as a single parent.
Did Jeffree Star have siblings?
Jeffree has not publicly shared much information about siblings, choosing to keep those family details private.
Why did Jeffree Star move to Wyoming?
In 2020, Jeffree moved from Los Angeles to a 70-acre ranch in Wyoming for a quieter lifestyle and to pursue new ventures, including yak ranching.
Who was Jeffree Star’s boyfriend?
Jeffree’s most well-known relationship was with Nathan Schwandt, which lasted from 2015 to 2020.
What cars does Jeffree Star own?
Jeffree has a luxury car collection featuring Lamborghinis, Rolls-Royces, Aston Martins, and more.
Is Jeffree Star Cosmetics cruelty-free?
Yes. Jeffree Star Cosmetics is 100% cruelty-free and vegan, a key factor in its popularity.
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