As autumn deepens, John Lewis has quietly kicked off its Black Friday 2025 offers — with meaningful discounts across home, fashion, tech, beauty, and essentials. If you’re hoping to get ahead of the crowd, these early deals already offer something to bite into. Whether you’re upgrading your kitchen, refreshing your winter wardrobe, or finally treating yourself to that gadget, here are the best deals so far — plus tips on how to make the most of the sale.
What’s Live Now & What to Expect
• John Lewis has launched early deals in many departments: tech (smart home, mobile & computing), beauty/perfume, fragrance, home & furniture, fashion.
• In tech, you’ll find up to £400 off selected TVs, £100 off select Dyson vacuums, according to the official John Lewis press release.
• Fragrance offers are also strong: full-price lines from brands like YSL, Prada, Guerlain, Maison Margiela and Acqua di Parma are discounted by up to 20%. Meanwhile, popular names such as Lancôme, Clarins and Estée Lauder are offering special gifts with purchase.
• Home accessories, bedding, kitchenware and furniture are already featured in early offers. Decorative accessories are seeing reductions — from diffusers and candles to mirrors, wall art, photo frames.
• Fashion is involved too; menswear and womenswear offers are part of the Black Friday collection. Expect both full-price lines and selected items to get markdowns.
Top Early Picks: Standouts to Watch
Here are some of the early deals that seem especially good or likely to disappear fast:
Here are a few picks from that list, and what makes them especially compelling:
• Dyson V10 Cordless Vacuum Cleaner: A big name in home cleaning, Dyson vacuums rarely drop far, so £100 off or reductions are worth keeping tabs on. Great for allergy-friendly and pet-owner homes.
• Samsung 65″ Neo QLED 4K TV: If you’ve been holding out for a large TV upgrade, a 65-inch Neo QLED with big-discount is a headline deal. Especially if it’s one of the models that supports HDR, smart features, etc.
• Apple AirPods 4 USB‑C Charging Case: Early-price drops on Apple accessories are always good signals — worth grabbing before stock depletes or price creeps back up.
• Emma Sleep Memory Foam Mattress: Mattress deals usually rise in Black Friday; comfort + warranty + free delivery can make this a sleeper hit (pun intended).
• Le Creuset Signature Dutch Oven 28 cm: Cooking gear from premium brands like Le Creuset holds its value — a good discount here will likely sell out fast.
• MacBook Air 13.6‑inch M4 16GB/256GB: Apple computers are almost always among the first tech items to be snapped up. Check for warranty, configuration, and whether you can get extra perks (like student discounts or bundle offers).
• Estée Lauder Double Wear Foundation: Beauty deals often include gifts with purchase; good if you were already committed to a brand. Reductions on full-price lines are less frequent.
• Bosch Series 4 60 cm Gas Hob: Big-ticket kitchen hardware is one of the categories where real savings can make a big difference. If yours is due for replacement, this could be a smart early buy.
Prices, Promises & Perks
• John Lewis retains its reputation for a Price Promise, which means if you find a cheaper price elsewhere within a set time, you may get the difference refunded. 
• Many deals are “online exclusive” or limited-stock, so watch for temporary stock dips or items going out of stock fast.
• Free standard delivery often kicks in over a certain spend threshold (often ~£50), though large, bulky or expedited deliveries may still cost extra. 
How to Shop Smart – Early Bird Tips
Make your wish-list now: Identify the items you truly want (e.g. tech, homeware, fashion) so you can track their prices and spot a genuine deal.
Track pricing ahead of time: Use price-comparison tools or historic price trackers so you know whether what looks like a “discount” is truly special.
Check warranties & returns policies: Especially with electronics, fashion, and larger home items — John Lewis usually has solid policies, but reading the fine print matters.
Secure deals early where value is clear: Items like the Le Creuset cookware, Dyson vacuums, large TVs, or premium mattresses — if a good margin is on the table, early adoption can avoid rush and stock-outs.
Watch for bundles, gifts-with-purchase: Sometimes savings come through freebies or extras rather than price slashes. Especially in beauty, perfume, or tech accessories.
Verdict: Best Value Categories
If you’re hunting for where your money gets you the most:
• Home & Kitchen Appliances: Big savings here — especially for durability and brand names.
• Tech & Smart Devices: Great early offers, but stock moves quickly. Best snagged when specs match your needs (e.g. RAM, screen size) rather than chasing buzz.
• Luxury Cookware & Bedding: Luxury materials + good craftsmanship make discounts in these categories stand out.
• Beauty, Fragrance & Accessories: Best chances for freebies + bundle deals rather than massive percentage cuts.
Black Friday 2025 at John Lewis is shaping up to be generous — and for early shoppers, these deals are giving plenty to get excited about. If you combine good research with speed, you’ll be in strong position to score quality items well before the peak rushed hours of the main sale.
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